PBI develops CBD infused, functionally beneficial, Ready-To-Drink beverages. All trends indicate that consumers are looking for great tasting, healthier beverage options. We build reduced calorie, reduced caffeine, reduced sugar, beverages from natural ingredients, with functional ingredients added, to help lead people forward in their journey towards wellness.
Even before the world was dealing with the CoVID-19 pandemic, the functional beverage category was the fastest growing category in the RTD beverage space and had been for several years. In the CBD space, the category with the highest rate of growth is "edibles," with infused beverages leading that charge. PBI's product offerings appeal to consumers existing in both of those purchaser subsets.
Because of PBI's strategic partnerships, our brands don't face the typical barriers to entry that other new brands contend with. Acting as our own manufacturing partner accelerates the pathway to market and significantly reduces the costs involved with new product development and manufacturing. As a result, PBI is uniquely positioned to introduce new brands to market in a faster and more cost effective way than our competition can. Capitalizing on this competitive advantage is our plan. We will bring to market functionally enhanced, CBD infused brands, attacking category after category in the RTD space. In no particular order, the current list of categories we have in our sights includes iced teas, cold pressed coffees, still water products, energy drinks, sport drinks, and fruit juices.